I help organizations transform complex business goals into elegant, user-centered solutions through a unique blend of deep UX research expertise, enterprise product design leadership, and scalable design operations.
With over 15 years’ experience spanning Insurance, financial services, technology, e-commerce, and healthcare, I partner with product, engineering, and executive teams to uncover actionable insights, translate them into strategic design roadmaps, and deliver measurable business outcomes.
My consulting approach blends research operations (VOC, governance, tooling, participant consent workflows, and privacy-compliant practices) with design systems leadership (Journey and Experience mapping, Figma libraries, component governance, accessibility compliance) to ensure solutions scale seamlessly across teams and platforms.
I specialize in B2B and B2B2C environments, designing enterprise SaaS products for regulated industries where stakeholder complexity, compliance, and technical integration demands are high.
Whether building a research practice from the ground up, optimizing an existing design system, or aligning multi-disciplinary teams toward shared KPIs, I deliver frameworks, insights, and designs that drive adoption, engagement, and ROI.
Clients and employers have trusted me to modernize workflows, strengthen governance, and create cross-functional alignment—ultimately improving both the product and the organization’s ability to deliver lasting value.